Frank Archer, who started with the company as a clerk, continued to brilliantly promote Moxie using every promotional gimmick known at the time. 44d ago - Vintage Drink Moxie 100% Frank Archer Moxieland Ad Retractable Bottle Opener. Password recovery. In 1916, Dr. Thompson’s partner, Frank Morton Archer came up with the idea of Moxie Horsemobiles. Archer had started out as a clerk at the company and worked his way up into the position, where his advertising program made Moxie America's most popular soft … Moxie; Sign, Frank Archer & Girl Raising Glass, Die Cut Card, 2-Sided, 16 inch. Save Item. Some overall wear as can be seen on the pictures but overall very nice condition for a tin of this age. Archer was born in 1862 and would have been about 45 years old when this Moxie Boy was created. Denver, PA, USA. Displays as C. 8/+ (w/ exception of a white wear spot in bottom of coat area and light horizontal crease mark in … Sell a Similar Item. See Details. Frank Archer (フランク・アーチャー, Furanku Āchā) is an antagonist exclusive to the Fullmetal Alchemist 2003 anime series, introduced as the replacement of Maes Hughes. Product Description Drink Old Moxie Sign: Unusual, early embossed tin litho advertising sign for Moxie, w/ great image of Frank Archer on bottle cap. Frank Archer invites you to visit Moxieland "Home of the Moxie" Pat Pend. Clean, bright, excellent overall appearance. See Details. Having “moxie” is similar to having “chutzpah.” Excellent : $16 Frank Archer, "Father of Moxie", took that famous "Nerve Food", carbonated it and sold it cold. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. Join Facebook to connect with Frank Archer and others you may know. Frank was a genius and was solely responsible for Moxie's popularity. Vintage Moxie Cola Soda Fountain Candy Tin Box Container Frank Archer RARE! Maybe It was Moxie that helped Williams hit .406 in 1941, making him the last MLB hitter to bat over .400. Frank Archer: Moxie's Marketing Genius. $77.84 Buy It Now 16d 16h. It is rumoured that Archer was the face for the trademark "Moxie Man". In addition, a key employee, Frank Archer died in 1939. Mar 6, 2017 - LOT OF 2 SODA FOUNTAIN DIE CUT SIGNS FOR "ORANGE SQUEEZE" AND "MOXIE". It made Moxie part of the popular culture of the time and helped people to associate the drink with the fun they were having. Vintage Drink Moxie Advertising Fan With Frank Archer, 1922-1923. Estimate $1,000 - $2,000 Jan 18, 2015. This is backed up by a statement made later by Orville Purdy. A password will be e-mailed to you. However, the whole idea of the Moxie Boy was most likely Archer s idea. He credits company vice president Frank Archer, who, while making generous profits for stockholders, spent much of his time entertaining the public and creating ingenious Moxie advertising items that people enjoyed. Having “moxie” is similar to having “chutzpah.” My mother still blames Coke for the Moxie brandss downfall (I wont tell her that Coca-Cola now owns the brand through one of its subsidiaries). Moxie was the nation's first mass-marketed soft drink thanks to the head of its advertising campaign Frank M. Archer. 1) Die cut cardboard "Orange Squeeze" easel-back sign with a soda fountain "jerk" and ice cooler. Please see all photos for exact details. In the "heyday" the beverage was strongly associated with amusement parks, dance halls, and east coast resorts. A: When I think of Moxie, I think of the genius really being Frank Archer, who was the guy — let’s just say, if there wasn’t a Frank Archer, Moxie would be a historical footnote today. Moxie 2-sided die cut cardboard sign, circa 1920s, features Frank on one side and a … They tried to market a sweeter “New Moxie” which didn’t take off. For many years this advertising program was the brainchild of Frank M. Archer. All > Coin Op > Advertising > Soda, Other: Return To Catalog. UP FOR AUCTION, FOUND IN OLD UPSTATE NEW YORK ESTATE, OFFERED TO YOU WITH NO RESERVE PRICE, AN EXCELLENT VINTAGE 1922 DRINK MOXIE FR 44d ago - Vintage Moxie Fountain Glass 'Licensed Only for Serving Moxie' Relief letters 4" $58.32 Buy It Now or Best Offer 16d 7h. In 1893, with Thompson at the helm of the company. While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the twentieth century than Frank Archer, Moxie's marketing genius. Lt. Afterwards, the company downsized. Size: 2 3/4" x 1 5/8". Dan Morphy Auctions. The sign was made by The American Lithographic Co. NY. Product Description Learn To Drink Moxie Sign: Early tin litho die-cut advertisement w/ great image of Frank Archer sitting on early wooden Moxie crate. Recover your password Moxie's flavor is unique, a sweet drink with a bitter aftertaste. Discover Items You'll Love. There are a host of items that collector’s treasure, developed by Archer, to market Moxie. 1907-1914 Moxie Cardboard Cutout of Frank Archer. Moxie was America's most popular soft drink until the 1920's, due in large part to a very aggressive and effective advertising program. Tom Watman remembers, “when I was a kid, they’d give me Moxie mixed with milk, and they’d tell me, when I was older, I could have the real stuff.” (Yankee May/June 2011) Thanks to successful marketing in the early years by Frank Archer the word “moxie” took on a life of it’s own. Frank Archer, 55, said he had every confidence his son Jofra (pictured) would hold his nerve to help secure England's triumph, having witnessed his talent from an early age. Moxie’s mystique was largely credited to the ingenuity of yet another Frank — Frank Archer, who tagged the drink “The Leading Exponent of a Strenuous Life.” Ask a Question Follow Auctioneer. Moxie was unique among beverages of the early 20th century, Bowers says. That was 76 years ago! The company adopted the slogan “What this Country Needs is Plenty of Moxie” during World War 2, but after the war Moxie suffered financially. This item has been shown 106 times. 1907-1914 MOXIE CARDBOARD CUTOUT SIGN OF FRANK ARCHER. A fun little book about a fun little drink. See Sold Price 26 bids. 2) Moxie "Frank Archer" cardboard die cut easel-back sign with an invitation to "Visit Moxieland". Though Moxie sold well from the beginning, it was Frank Archer, an aggressive man w-ith a flair for promotion, who made Moxie a cultural sensation, much like Coke or McDonalds today. I believe that Moxie’s staying power is first and foremost the result of one Frank Archer, a marketing genius. Moxie rose to prominence due to the groundbreaking marketing efforts of Thompson’s vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising partnerships with celebrities such as Ted Williams. As the nation’s first mass-marketed soft drink, Moxie was ahead of its time. In 1915 or ’16 Frank Archer, the Moxie adman who started as a clerk at the Moxie Nerve Food Co., designed the first Moxie Horsemobile. Bidding. While Dr. Thompson was the drink’s originator, no one was more directly responsible for its amazing popularity during the first two decades of the 20th century than Frank Archer, Moxie’s marketing genius. More auctions … Tom Watman remembers, “when I was a kid, they’d give me Moxie mixed with milk, and they’d tell me, when I was older, I could have the real stuff.” (Yankee May/June 2011) Thanks to successful marketing in the early years by Frank Archer the word “moxie” took on a life of it’s own. This lot is closed for bidding. View the profiles of people named Frank Archer. VINTAGE 1922 DRINK MOXIE FRANK ARCHER FAN ADVERTISEMENT NO RESERVE! Bidding ended on 5/15/2018. Gift presentation to Justin Conroy, Cornucopia's Moxie Brand Manager, successor to the legacy of Augustin Thompson, Frank Archer, Orville Purdy, and Frank Armstrong, Robert Condon, model for the "Sinatra" Moxie Boy of the 1940's. They were cars with a papier mache horse statue built within it on which the driver sat. Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States.It was created around 1876 by Augustin Thompson (born in Union, Maine) as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. I doubt that Frank Archer Sr. was this Moxie Boy. 26,617 cases of Moxie were sold In 1900. with Archer's influence. Advertising the brand Moxie would've been a tough sell for any professional, except Frank Archer. 250,000 cases were sold. Archer claimed that he never knew who the Moxie Boy was. This great sign is professionally framed behind glass. 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